Cesare Franchina

Chief Merchandising Officer @Geox

Montebelluna, IT

The role has the main objective to ensure an omnichannel approach. From the consumer insights and analytics to strategy implementation on product to be developed, the price positioning, the time to market, the retail assortment and the visual presentation. All the tasks are under the same role.\\\\nMy role coordinates 8 macro areas:\\\\n- Head of Genders (M,W,K) who are responsibles for Brand management, consumer trend and research, Style & Product development\\\\n- Head of Design to Value who is responsible to guarantee the best match between Style/product requirements and supply chain allocation\\\\n- Head of innovation who is responsible to deliver innovative products and patents to fuel the product calendar upfront.\\\\n- Head of Brand Analysis & Pricing: in charge to monitor the Collection sizes (SMS, colors, materials, outsoles), all pricelists and Sales performance for wholesale, retail and E-commerce\\\\n- head of graphics: responsible for product shooting, ecommerce contents, digital tools to prepare sell in campaign and advertising campaign\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Sapienza Università di Roma

Bachelor of Laws - LLB, Law