Cesar Antonio

WORK HISTORY

EDUCATION

SKILLS

ABOUT CESAR ANTONIO

A dynamic marketing professional with 20 years of brand, digital and product marketing, project management, business development and people management experience developed through individual contributor and team lead roles with media planning agencies servicing blue-chip advertisers in Canada and the U.S, organizations selling print and digital ad products and services, and financial institutions servicing retail and high net worth customers in Canada and International markets. 10 years of leading brand, digital marketing and media planning teams, accomplished at designing and executing marketing strategy and operational roadmaps including annual marketing and communication plans, campaign briefs and budgets, project scopes and progress reports, internal communication and change management initiatives.10 years of B2B and B2C brand, digital, product and advisor marketing experience with Aviso (Qtrade), Scotiabank and TD Bank, well-versed in various product categories including direct investing, asset/wealth management, digital/mobile banking, and highly knowledgeable on competitive sets across product categories. 6 years of business development work supporting national sales and advisor teams with product development and training, in-field sales support, collateral design and production, best practices for social media presence and digital marketing thought leadership.Expertise in digital marketing including developing and implementing multi-channel awareness, engagement and acquisition advertising campaigns, content marketing across website and social media channels, leveraging website data to identify gaps and opportunities for new products, website information, content marketing and customer segmentation, and designing best-in-class end-to-end customer journeys.Proficiency in advertising strategy and activation across mass, direct, digital and owned media channels, designing multi-channel campaigns that create awareness, build equity and differentiation, drive acquisition and strengthen loyalty. A forward-looking problem solver with a great attention to detail but a focus on the bigger picture, and fluidity in interpreting data to inform decision-making and action plans. A hands-on, results-driven people manager with a philosophy of collaboration, transparency and accountability. CORE SKILLS: Marketing strategy, Digital marketing, Content marketing, Social media marketing, Copy writing, User experience design, Brand management, Media mix planning, Project management, People management, Public speaking.