César Aguilar

Head of Data @Playtelecom

Mexico City, MX

Founded the company’s data & analytics department, owning end-to-end architecture: cloud infrastructure, databases, ETL pipelines, and orchestration.• Designed and implemented a company-wide data model and reporting platform using Metabase, enabling automated, self-service analytics across departments—serving 30 users and over 200 stakeholders.• Led the hiring, onboarding, and mentoring of a 4-person, high-performing data & analytics team.• Built a strong team culture around the principles of transparency, pragmatism, trust, and continual improvement.• Partnered with finance, commercial, and operations to drive a 5X increase in gross margins and a 2X increase in sales for top vendors.• Achieved a 90% reduction in compliance, commercial, and finance reporting time through process automation.• Led the development of predictive and segmentation models that enabled both strategic targeting and rigorous performance measurements for tests.• Currently building ReAct Agents using LangGraph for internal data analytics purposes.

Texas A&M University

Master of Science - MS

Rijksuniversiteit Groningen

Exchange

Instituto Tecnológico Autónomo de México

Industrial Engineering