Celine Chen
B2b Marketing Specialist @Pacific Smoke International Inc.
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WORK HISTORY
B2b Marketing Specialist @Pacific Smoke International Inc.
Markham, ON, CA
Lead 25+ concurrent POSM and marketing operations projects annually, managing timelines, vendors, warehouse teams, cross-functional stakeholders, and risk mitigation.• Delivered 100% on-time launch execution for national product releases across 5 brands, coordinating POSM production, autoship logistics, and sales enablement.• Built a real-time POSM inventory dashboard (NetSuite + Power BI) improving visibility, reducing OOS duration to under 7 days, and maintaining >95% SKU availability.• Reduced POSM write-offs to <$15K by optimizing bin allocation and executing inventory recovery processes worth $20K+.• Managed 20+ global vendors, evaluating feasibility of 5+ digital display technologies and leading onboarding for two new suppliers.• Developed the U.S. POSM SOP, standardizing ordering, replenishment, lead times, and communication pathways.• Directed the production and distribution of POSM assets (menus, sample boxes, tent cards, banners), supporting retail partners.
EDUCATION
The Johns Hopkins University
Civic Leadership Institution for Talented Youth Program
Western University
Bachelor's degree, Management and Organizational Studies
Western Canada High School
High School Diploma
Smith School of Business at Queen's University
Master's degree, Innovation Management
ABOUT CELINE CHEN
Passionate marketing and brand strategist with a proven history of delivering impactful results. Committed to driving long-term growth, I specialize in crafting innovative marketing strategies that elevate brands. My expertise extends to mastering digital technologies and leveraging my analytical skillset to develop strategic and creative solutions.With a robust background in retail marketing and manufacturing industry. I bring a well-rounded skill set in Marketing and operations. Eager to embrace fresh challenges, I am a driven leader ready to make a lasting impact, also full of entrepreneur spirit.Let\'s connect and explore opportunities together!
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