Céline Gouriou

Global Marketing Director - Demand Generation @E2open

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2023 — Present

Global Marketing Director - Demand Generation @E2open

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Bavaria, DE

Building and leading a global team of Demand Generation Marketers responsible for developing and executing innovative and best-in-class integrated multichannel marketing campaigns to support growth goals and generate demand for sales teams.High impact and multi-faceted role combining strategy, execution, team leadership, project management, analytics.

EDUCATION

2002 — 2004

Prepa Blaise Pascal, Clermont-Ferrand

Prepa HEC, General Studies

2007 — 2008

UIBE Business School

Master of Business Administration - MBA, Business Administration and Management, General

2004 — 2008

Audencia

Master of Science (MSc), International management

SKILLS

Hospitality ManagementEntrepreneurshipCorporate CommunicationsInternational Sales & MarketingStrategyE-CommerceFront OfficeEnglishEvent PlanningMarketing CommunicationsHospitality IndustryNegotiationMarket AnalysisComExport ControlsTrade ComplianceBusiness PlanningSoftware as a Service (Saas)Business DevelopmentEconomic SanctionsMarket ResearchInternational ShippingAdvertisingNew Business DevelopmentPublic RelationsMedia RelationsBusiness StrategyFood & BeverageCustomer ServiceQuality ManagementSocial Media MarketingOnline MarketingGlobal SourcingRisk ManagementHotel ManagementSocial NetworkingFrenchCompetitive AnalysisProcess AutomationSales Management

ABOUT CÉLINE GOURIOU

Strategic and creative B2B Marketing Leader, bridging the gap between marketing and sales teams and thinking outside the box. Successful track record on aligning integrated, innovative and high impact marketing programs with corporate objectives and delivering results by collaborating with sales, business development, marketing, pre-sales, customers and external partners. Passionate about Marketing, I am able to energize and motivate people around me. 18 years of Sales and Marketing experience acquired in various countries, working with multicultural teams and in matrixed environments.

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