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Celina Alvarez
Gerente De Midia @The Juju
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WORK HISTORY
Gerente De Midia @The Juju
I lead the development and execution of multichannel communication strategies for major brands, with a strong focus on performance, brand awareness, and innovation in media.I have led strategic planning for clients such as 99Pay, Bayer Agro, Camil Alimentos (Santa Amália and Mabel Biscoitos), Diageo, and Woman to Watch (Meio & Mensagem), combining data, trends, and creativity to deliver solutions that drive real business impact.Key responsibilities:Development of strategic communication and media plans focused on audience connection and measurable results;Brand and market analysis, including competitor benchmarking and consumer behavior insights to guide media decisions;Daily media team leadership, supporting channel selection, format definition, and KPI tracking aligned with client goals;Negotiation and management of strategic partnerships with media platforms and vendors, aiming to drive innovation and added value for both the agency and its clients.I am passionate about turning insights into strategy, connecting brands with the right people, and leading projects that balance creativity, consistency, and performance.
EDUCATION
Universidad Tecnológica Nacional
Scrum Master
Universidad De La Punta
Publicidad Y Propaganda
Fundacion Universitas
Chief Happiness Officer
Pwc
Formacion en Indagacion y dialogos apreciativos
ABOUT CELINA ALVAREZ
With 8 years of experience in both digital and offline media, I have solid expertise in…
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