Celina Alaye
Senior Digital Analyst & Product Owner - Global Money @HSBC
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WORK HISTORY
Senior Digital Analyst & Product Owner - Global Money @HSBC
London, GB
Lead the design and delivery of digital payment capabilities supporting HSBC’s Global Money proposition across multiple markets. Work with global stakeholders across technology, risk, operations, and product leadership to transform customer journeys, improve international payment experiences, and deliver scalable platform capabilities.
EDUCATION
University of Buenos Aires
Lic. en Administracion de Empresas
SKILLS
ABOUT CELINA ALAYE
As Senior Digital Analyst & Product Owner at HSBC, I bring over 19 years of experience in digital product management and business analysis. My work focuses on managing product backlogs, optimizing user behavior through data-driven decisions, and contributing to the global strategy for Global Money products, including accounts, debit cards, and international transfers. I am committed to identifying product growth opportunities and delivering key strategic features across multiple markets. Leveraging skills in analytical reasoning, program management, and design thinking, I collaborate with cross-functional teams to align products with HSBC\'s strategic goals while driving continuous improvements in processes and user journeys.
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