Celeste Sergianno

Content Director @Simmetrico Network

Milano, IT

The Simmetrico network has made the integration of different design disciplines itsstrong point. In our creative process, Research and Design combine the linear progression, specific to each department, with a diagonal approach, a shared and simultaneous work space that generates continuous hybridization and dialogue between the parties involved.The final outcome is a \"spiral\" process that fully integrates Narration and Form.The creative journey begins with an extraction of Values and is developed into a MasterNarrative, a philological space connected to all the expressive languages that will shapethe experiential space: architecture, design, technological implementation, interactiveinstallations and content development.Our Curatorial Methodology recalls the work of a sculptor: the design is modelled and reshapedby the continuous confrontation of different disciplines in order to identify the best solutionthrough a process of selection and exclusion.By integrating forms, languages and content, our goal is to create a cultural communicationproject that will build a bridge between the aspirations of the project and its legacy.