Chloe Helser
Multimedia Brand Designer @Health Care Service Corporation
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WORK HISTORY
Multimedia Brand Designer @Health Care Service Corporation
Chicago, IL, US
Parent company of Blue Cross Blue Shield, represented by Freeman+Leonard for a new brand implementation after acquisition.
EDUCATION
Southern Illinois University, Carbondale
Bachelor’s Degree, Bachelor's of Fine Arts, Communication Design Specialization
General Assembly
UX Design Certification, UX Design 022321
American Graphics Institute
Adobe Photoshop Training
SKILLS
ABOUT CHLOE HELSER
As an experienced and versatile art director and designer based in Chicago, I’ve worked on top brands such as Blue Cross Blue Shield, Fresh De Monte, and Tiger Balm, along with numerous other businesses across many industries.With a strong background in branding, marketing, and design, I have a track record of collaborating with clients to implement effective brand strategies, producing digital, print, and motion collateral for high-profile campaigns, managing multiple stakeholders and directing photo and video shoots. Additionally, I have demonstrated my ability to improve brand consistency, manage assets effectively, and foster a positive work environment.According to the CliftonStrengths assessment by Gallup, my top personality strengths are Positivity, Adaptivity, Empathy, Winning Others Over, and Developer.Art Direction • Print Design • Digital Collateral • Email Marketing and Segmentation • UX/UI • Brand Development & Strategy • Product Photography & Editing • Presentation Design • Exhibition Booth (Trade Show) Design • Motion Graphics • Video Editing • Wireframes • Storyboards • Video and Photoshoot Direction • Production • Site Maps • OOH • Social Media • MoodboardsPublishing • Education • Biopharmaceutical • Pharmaceutical • Hospitality • Transportation • Manufacturing • Accounting • Non-Profit • Restaurant • Technology • Health Insurance • Real Estate • Law • Retail • Financial • Cybersecurity • Recruiting • Healthcare • Restaurant • PublishingAdobe CC (InDesign, Illustrator, Photoshop, After Effects, Dreamweaver, Lightroom, Bridge, XD, Premiere Pro, Express) • Microsoft Office (Powerpoint, Word, Outlook, Excel, Keynote) • Google Programs (Gmail, Drive, Slides, Analytics, GWD) • Email Platforms (Constant Contact, Emma, Hubspot, Mail Chimp) • Figma • Sketch • Muse • Miro • Canva • Project Management Tools (Wrike, Workfront, Trello, Asana, Smartsheet) • Digital Asset Management (DAM) Systems (Brandfolder, BrandSource, Canto, Dropbox, Hubspot, Salesforce) • Artificial Intelligence (AI)(Midjourney, Adobe Firefly, Dall-e)
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