Cecilia Vélez

WORK HISTORY

EDUCATION

ABOUT CECILIA VÉLEZ

With over 20 years of experience across the Travel, Energy, and Technology sectors, I bring a proven track record of driving business growth through strategic branding, innovation, and integrated internal and external communications. My expertise spans B2B, B2G, and B2C strategies, with a focus on marketing, public relations, and business strategy that delivers measurable impact.In my current role, I lead brand strategy for our North American operations, ensuring a unified and compelling brand voice across Canada and Mexico. I oversee marketing and communications for our power generation and energy storage business, while also advancing our digital marketing footprint and strengthening media relations across the industry.I am deeply committed to fostering a strong corporate culture that enhances employee engagement and aligns teams around a shared vision. Through storytelling, recognition programs, and internal campaigns, I help connect our people to purpose.Recognized for building and empowering high-performing teams, I thrive in cross-functional environments—collaborating across departments to craft solutions that exceed expectations. My ability to understand the full business cycle enables me to align communications with commercial goals, accelerate revenue growth, and consistently surpass performance targets.