Justin Runke
Digital Marketing Manager @ATCO
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WORK HISTORY
Digital Marketing Manager @ATCO
Calgary, AB, CA
Spearhead digital marketing strategy and associated platforms company-wide, serving global staff across five divisions. Oversee multi-million dollar enterprise migration to the Adobe Experience Manager digital asset management and content management platform. Promote analytics practice, advancing use by business partners. Report to Chief Digital Officer as member of newly formed corporate digital practice, supervising four advisors and twp technical architect contractors. Execute technology platform implementation projects, including marketing automation, social media management, and AEM digital platform (SEO management, analytics, and management ). • Migrated 13 websites from SharePoint 2010 to Adobe Experience Manager, completing “One ATCO” site for diverse business lines: • Championed project from concept through to completion, including visual design, information architecture, platform selection, and SEO and analytics strategy. • Overcame progress issues, evaluating and selecting new vendors and communicating expectations and prior failures to the new project team. • Delivered a responsive designed website with a 251% increase in unique pageviews, 33% bounce rate reduction, and 244% growth in new users (2019 vs. • Launched Salesforce Marketing Cloud platform, supporting digital transformation roadmap and aligning corporate objectives with platform features: • Liaised with implementation partner, reporting regular budget and schedule updates to steering committee. • Trained users, facilitating more complex email marketing campaigns and provided strategic customer preference options allowing divisions to double opt-in leads for targeting through email and SMS. • Championed best practices and analytics for email marketing, measuring to benchmarks and fine-tuning to improve new campaigns.
EDUCATION
Royal Roads University
Master's Degree, Master of Arts in Professional Communication
Digital Marketing Institute
Certified Digital Marketing Professional, Digital Marketing
Mount Royal University
Bachelor of Applied Communications - Public Relations, Communications
SKILLS
ABOUT JUSTIN RUNKE
I have more than 15 years of experience in website management and digital marketing. AT ATCO, my Digital Marketing Operations Manager position involves orchestrating a company-wide digital marketing strategy that supports more than staff globally. This includes leading major projects such as enterprise digital platform migrations to Adobe Experience Manager and Salesforce Marketing Cloud and bolstering our analytics practice to enhance business decision-making. My Marketing Technology and Digital Business competencies have been instrumental in these achievements.The team and I have successfully transitioned 13 websites to a modern content management and digital asset platform, ensuring seamless integration with our marketing automation and social media management tools. We\'re continuously advancing our SEO and analytics capabilities, which empower the company to maintain a competitive online presence. My team recently transitioned more than 13 web properties to GA4, updated GTM and digital KPIs and built Looker Studio dashboards for each business unit. I partner with UX/UI, developers, content creators and agency partners to improve user experience and increase conversions. Utilizing Adobe Target, experimentation helps drive continuous improvement and optimization. With a strategic and technological approach, I lead a strong and diverse team managing analytics, SEO/SEM and paid digital campaigns with budgets exceeding one million dollars.
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