Cécile Gautier-Gasbarian

WORK HISTORY

EDUCATION

ABOUT CÉCILE GAUTIER-GASBARIAN

Brand and marketing executive with 360° profile combining strategic thinking, creativity, business sense together with an hands-on approach.Never-ending learner, I recently graduated from HEC’s MSIE (master’s degree in innovation & entrepreneurship) to embrace change and infuse innovation and agility to shape the future of brands.Extensive experience in the luxury goods, lifestyle & beauty industries across categories (skincare, bodycare, suncare and fragrances), channels (selective, pharmacy and mass) on both global and local roles. Driven by an entrepreneurial mindset, I am agile, curious and collaborative with a strong sense of ownership particularly skilled at :• repositioning and elevating brands with strong storytelling & attention to brand image • accelerating brands in the digital era and supporting their transformation in a sustainable way. Key competencies :• Global Brand Management : building brand equity, driving innovation, advertising & digital from strategic thinking to operational execution• 360° Activation Campaigns : creating a consistent customer experience off & on line through digital, social media, merchandising, and education • Strategic business development : identifying new growth opportunities (markets, channels, categories)• Brand P&L management• Leadership and people management through direct and cross-functional teams Specialties : Branding, Brand strategy, Innovation and Product Development, Communication and Advertising, Media, Digital Marketing, Brand Content, 360° Activation campaigns, Consumer Insights, Innovation and Trends, Leadership & People Management