Ceci Leonard

Communications and Marketing Coordinator @Ymca Of Virginia\'s Blue Ridge

Roanoke, VA, US

Manage content strategy, creation, and brand compliance across 12 YMCA social media accounts (Facebook, Instagram, LinkedIn), driving engagement and strengthening community presence- Design and produce quarterly program guides, monthly newsletters, and digital/print promotional materials reaching thousands of members and prospective members- Write, edit, and distribute press releases, media advisories, and expert pitches; coordinate media interviews to increase organizational visibility- Serve as lead photographer and videographer, capturing content for campaigns, storytelling, and event promotion- Support fundraising and advocacy initiatives by creating compelling campaign messaging, social media assets, and video content to highlight impact and inspire giving- Collaborate with staff and leadership across six branches to ensure consistent messaging, alignment with YMCA brand standards, and timely promotion of programs and events- Leverage storytelling to showcase member experiences, staff highlights, and community partnerships, reinforcing the YMCA’s mission and values.

Virginia Tech

Bachelor's degree, Psychology; Minor in Business Leadership

Radford University

Master's degree, Corporate and Professional Communication