Chris White
E-commerce Content Executive @Fitshop UK
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WORK HISTORY
E-commerce Content Executive @Fitshop UK
Rebrand from Powerhouse Fitness to Fitshop. I led the relaunch of the Fitshop Blog. Launched an interview series with professional athletes Leading website content creation and website product pages. Leading content on new brand launches: Nike Strength, Escape Fitness, Torque Fitness. SEO Optimisation Copywriting editorials for industry magazines such as Hotel Magazine. I was hired in April 2024 to lead the e-commerce rebranding of Powerhouse Fitness into Fitshop, using my expertise in the fitness industry to create high-quality content for the website, blog, and social media. My role involves leasing with some of the biggest brands in the industry, such as Life Fitness, Peloton, and HYROX. I was the content lead for Nike Strength’s launch in the UK and for Peloton’s launch of their Cross Training Series machines. I manage the website\'s SEO and performance analytics, developing strategies to improve SEO and drive web sales across international E-commerce.
EDUCATION
Longbenton Community College
A levels, Drama and Dramatics/Theatre Arts, General
University of Glasgow
Master of Arts, English Literature (British and Commonwealth)
Newcastle College
REPS Level 2, Gym Instructor
University of Strathclyde
Pre Entry, Access to Further Education
SKILLS
ABOUT CHRIS WHITE
I\'m an effective communicator armed with a creative mind and a passion for helping people and understanding their needs. I have used these skills throughout my career as both a personal trainer and my time in an active sales role in cybersecurity.Outside of work I am passionate about writing, photography, martial arts and wild swimming.
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