Craig Nichol
Marketing Manager @Paradise Island Adventure Golf
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WORK HISTORY
Marketing Manager @Paradise Island Adventure Golf
Glasgow, GB
I\'ve been the Marketing Manager at Paradise Island Adventure Golf since 2007. With eight sites across the UK in Glasgow, Manchester, Sheffield, Livingston, Cheshire Oaks, Derby, Rushden Lakes and Plymouth we are the market leader of indoor \"adventure golf\"(mini golf/crazy golf). Each site has two 18 hole indoor adventure golf course set amidst a tropical paradise. As marketing manager of all four sites my challenging role involves: • developing and delivering the annual marketing campaign • managing budgets • building brand awareness • managing external agencies • measuring, monitoring and evaluating campaign success • digital and social media marketing• creating design briefs / designing corporate documents for print and online • liaising with printers • managing customer relations • conducting market research • organising promotions and events• copy writing and press releasesWith such a wide customer demographic across five different cities, I have gained huge experience in sales and marketing in the leisure industry by developing and implementing a wide range of marketing activities to help promote and grow the business. I have great experience in working with a wide range of advertising media including; radio, online advertising, bus and tram advertising, national press publications and magazines. I launched Paradise Island Adventure Golf - Manchester in 2008, both Sheffield and Livingston in 2012, Cheshire Oaks in 2015, intu Derby in 2017 and both Rushden Lakes and Plymouth in 2019.Forget crazy golf. this is ADVENTURE golf!
EDUCATION
University of Stirling
Bachelor's Degree
SKILLS
ABOUT CRAIG NICHOL
Working in the leisure industry over the 18 years has given me great experience in all aspects of marketing. My creative nature and driven personality along with my passion and enthusiasm for marketing has played a significant role in building a successful national brand.I enjoy the challenge of developing different marketing campaigns from initial concept, through implementation and evaluation to return a positive ROI. I am motivated by the challenge of adapting to a constantly changing marketplace, staying ahead competitors and delivering our exciting product to current and potential future customers.
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