Claudia Cano-Asbjornsen

Producer Director @Spectrum Reach

Los Angeles, CA, US

Produce, write and direct video commercial advertising for clients in the southern California region- Translate clients’ strategic goals into creative solutions- Direct interaction with clients and associates, attending in-person meetings to discuss clients’ needs and logistics- Conceptualize, articulate, and pitch creative ideas to clients, account executives and agencies- Coordinate all shoots’ logistics maintaining and overseeing all production equipment- Quality control of footage acquisition for clients and associates- Work with post-production teams to edit video, graphics and deliver final product to all parties- Balance multiple projects with tight deadlines and production schedules- Collaborate with creative strategy, creative writing, art, and editing to develop and execute video-focused projects- Consistently deliver exceptional work on time, on budget and on brief- Work with production team to provide QA on the creative vision of the project- Deliver footage and files to external servers- Manage teams and book crews for various types of productions- Assist clients in executing their marketing strategies to reflect their brand on-air and online- Maintain/update databases, including media and crew lists, casting contacts, and vendor database - Utilize research and consumer insights to deliver targeted content - Manage castings and auditions for all projects assigned - Organize and finalize callbacks for all actors and below-the-line talent requirements- Archive masters and b-roll for all assigned productions

NUS Business School

Bachelor's degree, business Administration

USC Marshall School of Business

Master of Science - MS, Finance