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Catherine Bradshaw
Head of Revenue Operations @Cardlytics
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WORK HISTORY
Head of Revenue Operations @Cardlytics
Drive end-to-end forecasting processes for a $500M organization, leading weekly pipeline reviews with leadership to maintain data integrity and enable proactive decision-making• Implement AI solutions in Salesforce to automate MEDDICC scorecards, build Sales.AI agents in integrated AI tools, and streamline quota planning with AI-driven logic• Lead go-to-market strategy, optimizing capacity planning, territory segmentation, and quota-setting to maximize sales efficiency and revenue growth• Design and implement performance-based commission and incentive programs, aligning incentives with business objectives to increase sales productivity and motivation
EDUCATION
UC Santa Barbara
Bachelor of Arts (B.A.), English Language and Literature, General
ABOUT CATHERINE BRADSHAW
Experienced Revenue Operations Leader with a track record of optimizing sales performance, enhancing forecasting accuracy, and designing scalable sales strategies that drive revenue growth. Skilled at building and implementing annual planning frameworks, designing commission structures, and streamlining operational processes to maximize efficiency.Key Skills: Revenue Operations & Sales Strategy AI Applications in Revenue Operations Annual Planning Frameworks Sales Forecasting & Pipeline Management Incentive Design & Commission Structures Territory Planning & Segmentation Sales Enablement & Process Optimization Data Analytics & Performance Insights Cross-Functional Collaboration & Stakeholder ManagementTools:Salesforce, Anaplan, Tableau, Adaptive Insights, Excel/Google Sheets, NetSuite, various AI tools
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