Clair Brewster-Kerby
Marketing Manager @Mathnasium UK
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WORK HISTORY
Marketing Manager @Mathnasium UK
Own national marketing strategy across a 38+ centre franchise network, aligning activity to student enrolment and centre performanceLead the planning and delivery of national campaigns across digital, PR, partnerships and local marketing channelsManage lead generation and performance marketing, working with external agencies to optimise CPL, conversion rates and channel mixDevelop and roll out structured marketing plans and campaign toolkits to improve consistency across franchise locationsSupport franchisees with local marketing execution, training, and performance improvement, strengthening lead management and conversionLead franchise recruitment marketing, supporting network expansion into new territories across the UKIntroduced reporting frameworks and dashboards to improve visibility of lead funnels, ROI and centre-level performancePartner with senior leadership on growth strategy, expansion planning and commercial decision-making
EDUCATION
Wiltshire College
Bachelor of Technology (BTech), Graphic Design
Solent University
Bachelor's degree, Graphic Design
SKILLS
ABOUT CLAIR BREWSTER-KERBY
I lead marketing for Mathnasium UK, owning strategy and performance across a growing network of 38+ centres.My role is focused on one thing: driving measurable growth. That means increasing lead generation, improving conversion and supporting centres to consistently enrol more students.I work across brand, digital and local marketing - developing national campaigns, managing performance channels and equipping franchisees with the tools and structure to execute effectively at a local level.A key part of my role is building clarity and consistency across the network. I’ve introduced frameworks, reporting and marketing systems that improve visibility, accountability and performance across all centres.I work closely with senior leadership on growth strategy, franchise recruitment and commercial performance, ensuring marketing is directly aligned to business outcomes.
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