Cauvery Nair
Vice President Brand Marketing @Andamen
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WORK HISTORY
Vice President Brand Marketing @Andamen
IN
EDUCATION
Gyan Bharati School
A.I.S.S.C.E., Humanities
Lady Shri Ram College For Women
Bachelor's Degree, History Honours
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (M.B.A.), Communication and Media Studies
SKILLS
ABOUT CAUVERY NAIR
I’m a global marketing leader currently serving as VP-Brand Marketing at Andamen. My journey of 10+ years has been led by building and scaling brands across India, Southeast Asia, APAC, EMEA, and LATAM — blending creativity, commercial impact, and cultural relevance. Most recently, as Marketing Head at ARKS, I led its multi-category leap into fashion, fragrance, and cultural IPs, growing social reach 0-to-1, delivering high-impact launches, and forging partnerships that cemented ARKS as a premium lifestyle brand. Previously, I drove growth for TikTok and new platforms like Helo, Resso, TikTok Music, TikTok Shop, and Lemon8 at ByteDance, crafting campaigns that resonated globally. Formerly at GroupM, where I managed strategic media mandates for 9+ L’Oréal brands, launching products and shaping marketing strategies that merge content, technology, and sustainable practices — always with a sharp eye on ROI, brand equity, and cultural impact.Strong leadership & mentoring, cross-cultural collaboration skills, with a passion for driving growth and innovation. Leading at the intersection of marketing, technology, and entrepreneurial initiatives that shape industry trends and practices, and contributed to both profitability and brand impact, that\'s me!
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