Cathy Seltz
Independent Consumer Insights Consultant @Sivo, Inc
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WORK HISTORY
Independent Consumer Insights Consultant @Sivo, Inc
Chapel Hill, NC, US
Highly experienced market research professional, providing on-demand consumer insights to lead or support existing Insights teams. Responsibilities include a year-long assignment with Kimberly Clark Professional providing interim support designing and executing a foundational insights learning plan for the business while they searched for and hired permanent insights team members.
EDUCATION
University of Michigan
MA, Communications
University of Wisconsin-Madison
Bachelor of Arts (BA), Psychology
SKILLS
ABOUT CATHY SELTZ
I am a versatile Consumer Insights professional with a proven track record of applying insights to fuel business growth. I bring clarity and alignment of research findings across cultures, based on my experience living and working in three continents.How I Add Value.• New Product Development: 10+ years of experience conceiving, optimizing and bringing new product concepts to market, resulting in successful domestic and global product launches with sustaining sales.• Strategic Planning: fueling business growth through new market identification and applying insights to marketing and business strategy.• Cross-Cultural Communication: skilled in bringing clarity and alignment of research findings across cultures, based on experience living and working in U.S, Asia and Europe.
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