Cathy Wardle
Marketing Coordinator @H.E.L Group
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WORK HISTORY
Marketing Coordinator @H.E.L Group
Hemel Hempstead, GB
Summary of role responsibilities:• Providing support to the wider marketing team on all marketing activities, playing a pivotal part in theexecution of marketing campaigns and overall efficiency of the marketing department.• Creating engaging and informative email content which aligns with the company’s marketing strategy.• Design and adjust images to fit email templates, social media and other marketing content to enhance visual appeal.• Work with the wider team to update, develop and implement automated email workflows to nurture leads andenhance customer engagement.• Maintain and update customer relationship management systems to ensure accurate and current data.• Work with key marketing stakeholders to produce relevant marketing collateral.• Manage and schedule social media posts to maintain consistent and timely engagement across all platforms including LinkedIn, Facebook and X.• Proactively identify challenges and implement effective solutions to ensure seamless marketing operations.• Ensure all marketing content is error-free and maintains a consistent tone and style as per the company brandguidelines.
EDUCATION
Wakefield Girls' High School
6 'O' Levels 2 ‘A' Levels
Oxford College of Marketing
CIM Level 6 Diploma in Professional Digital Marketing
Institute of Data and Marketing (IDM)
IDM Award in Digital Copywriting
CIM | The Chartered Institute of Marketing
Level 6, Diploma in Professional Digital Marketing
Newcastle University Business School
BTEC HND Business and Finance (Distinction), Specialism Marketing
ABOUT CATHY WARDLE
During my digital marketing career, I have developed and implemented effective digital marketing strategies that deliver results and enhance customer journey experiences for organisations in a variety of sectors, through Owned, Earned and Paid media channels, throughout the marketing funnel. Specialising in e-marketing campaigns through scheduled and automated emails to targeted audiences, plus daily social media scheduled posts including a variety of weekly content creation and execution, currently via Hubspot. Consistent data analytical monitoring of performance, including seo and organic traffic via google analytics and marketing analytics software, for e-marketing, social media and website engagement. I hold a CIM Level 6 Diploma in Professional Digital Marketing and an Award in Digital Copywriting, demonstrating my commitment to continuous learning and professional development in the digital marketing field. I am a strongly motivated team player with excellent problem solving, multi project management, and organisational skills, who meets deadlines in a timely manner and strives to deliver high quality work. My on-going mission is to apply my digital marketing expertise and passion to help businesses grow and succeed in the online space.
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