Cathy Prowde
Global Product Marketing Manager @Blizzard Entertainment
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WORK HISTORY
Global Product Marketing Manager @Blizzard Entertainment
Established integrated global marketing strategy and lead a cross functional specialist team delivering above forecast global revenue, increased engagement, retention and improved brand sentiment- Relaunched in China delivering forecast in 10 days and $100M incremental revenue- Partnered with Internal IP owners for the first ever cross over in Hearthstone\'s 10 year history with marketing materials targeted at reactivating our core audience as well as longer lapsed & adjacent title players. Resulting in stand out mini-set performance in terms of DAU, new players and revenue- Managed internal stakeholders through leaked game content to ensure clear understanding of the situation and recommended course of action for leadership to take.
EDUCATION
Harvard Business School Online
Economics for Managers
University of Newcastle-upon-Tyne
Bachelor's Degree
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing
ABOUT CATHY PROWDE
Brand, Team and People Leader | Go to Market and Long Term Strategic Development |…
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