David Gredell
Public Relations Manager, Global Communications @Blizzard Entertainment
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WORK HISTORY
Public Relations Manager, Global Communications @Blizzard Entertainment
Build and execute global PR plans to support company initiatives, game launches/updates, and publishing teams to build positive brand awareness. I work directly with executive leadership, game teams, and regional managers to develop key messaging and execute on PR plans or events to secure media impressions with top-tier outlets in key markets.• Lead on all global PR and comms efforts for three major game launches including Diablo II Resurrected, Diablo Immortal, and Diablo IV. • Worked with all regional teams on strategy and budget allocation. • Organized virtual and in-person interviews with hundreds of media from all regions securing billions of impressions. PR lead traveling to Germany, UK, Korea, and Taiwan. • Created key messaging documents and trained all spokespeople including the General Manager and Game Director on all public facing activations. • Drafted all press releases, media blasts, and internal comms for each campaign.• Manage all contracts and strategy planning with three external agency partners in North America and Europe for endemic and mainstream media. Lead weekly syncs for strategy planning. • Communicate directly with media to secure unique stories and interviews highlighting product updates as well as employee stories.• Work directly with the VP of Corporate Comms and Legal teams to forecast and develop strategy on crisis comms and greater company messaging on hot topic issues such as monetization and company controversies during major beats.
EDUCATION
The University of Kansas
Bachelor of Arts - BA, Political Science and Government
ABOUT DAVID GREDELL
A communications and PR professional in the entertainment industry. I have had amazing experiences working with some of the best folks in the industry in PR, game development, music, cinematics, VO, and philanthropy. As a communications expert I have developed and written messaging for executive and developer spokespeople on topics from our creative approach in building stories to how we approach diversity in gaming. I regularly work with international press, media, and celebrities which has given me a unique look on communication strategies and relationship building both in and outside of North America.
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