Cathy Bilton
Senior Client Marketing Manager, Smb Canada @Sap Concur
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WORK HISTORY
Senior Client Marketing Manager, Smb Canada @Sap Concur
Toronto, ON, CA
EDUCATION
Ryerson University
Bachelor's degree, Business Administration and Information Management
Ryerson University
Bachelors of Administration and Information Management (BAI), Bachelor of Administration and Information Management
Wilfrid Laurier University
Bachelor's degree, Bachelor of Political Science
Wilfrid Laurier University
Bachelor of Arts - BA, Political Science and Government
ABOUT CATHY BILTON
Considered a seasoned marketing professional with expertise in leading, managing and implementing lead generation campaigns, channel programs and digital communications optimized for SEO, I\'m always looking for new marketing challenges that digitally transforms the customer’s buying journey. Recognized as a proactive problem solver, leader and strategic thinker, I bring over 15 years of experience in B2B and B2C marketing program strategy, content creation and campaign execution. I\'m passionate about sharing insights and improving processes that drive lead generation and measure customer success.With direct marketing experience and a proven track record in content creation for corporate websites, blogs and paid social display advertising, I am competent in building sales & marketing enablement tools and developing targeted, acquisition and retention programs that positively impact CX.
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