Amber Peters
Regional Vice President- Acquisition Sales @Sap Concur
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WORK HISTORY
Regional Vice President- Acquisition Sales @Sap Concur
US
In my capacity, I led an award-winning, high-performing SaaS acquisition sales team, driving success across organizations with revenues of up to $1B in diverse industries. I consistently delivered 30% year-over-year growth in net new revenue by optimizing the sales pipeline and leading contract negotiations to close high-value deals. My strategic approach and leadership in sales-led initiatives generated 60% of new business leads, significantly enhancing customer acquisition and market penetration. I achieved a 100% President\'s Club qualification rate for all team account executives, far surpassing the segment average of 20%. Furthermore, I developed and rolled out a competitive sales framework that drove superior team performance and was adopted as the standard across the segment. I also championed diversity by securing executive sponsorship and assembling a board for a program aimed at supporting underrepresented sales professionals, strategically targeting key growth areas for the business.
EDUCATION
Arizona State University
Bachelor’s Degree
Southwestern College
Associate of Arts (A.A.)
University of Phoenix
Business
SKILLS
ABOUT AMBER PETERS
Bridging strategy and execution — designing go-to-market engines that align product, revenue, and customer adoption, now powered by AI fluency. I’ve spent my career at the intersection of sales, strategy, and growth transformation turning ideas into revenue engines that scale.I started as a B2B individual contributor in small business, learning every part of the sales motion from the ground up. Over time, I moved into leadership coaching teams, shaping go-to-market strategies, and eventually helping executives decide what to build next and how to bring it to market.At SAP Digital Interconnect and Sinch, I led end-to-end GTM design and commercialization for multiple products — from Fintech and CPaaS to Contact Center and 10DLC. I worked on market research, pricing, partnerships, enablement, customer advocacy, and adoption, even hosting company podcasts and keynoting events alongside CMOs and industry leaders. I loved every part of that work because it blended creativity, storytelling, and systems thinking to make complex technology human and valuable.I later joined SAP Concur to deepen my SaaS expertise and expand into the enterprise CFO suite, grounding my strategic experience in financial decision-making and operational rigor. That chapter gave me a front-row seat to how large-scale organizations adopt and operationalize technology & it’s the perfect complement to my earlier years building GTM systems in hypergrowth environments.Along the way, I’ve also been expanding my AI fluency studying how intelligent systems can accelerate revenue design, customer adoption, and decision-making. I’m passionate about integrating AI-enabled enablement, predictive insights, and automation into modern GTM and revenue operations, helping teams work smarter and scale faster.Across every phase, my throughline has stayed the same:I connect strategy to execution, product to revenue, and innovation to adoption.Whether I’m leading sales teams, designing enablement programs, refining pricing, or architecting full go-to-market transformations, my goal is simple: Build systems that work, stories that stick, and teams that win together.I’m passionate about opportunities that blend GTM strategy, enablement, and AI-driven growth transformation to help organizations align product, revenue, and market in ways that scale sustainably.
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