Catherine Mandler
Content Strategist L Digital and Marketing Technology @U.S. Bank
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WORK HISTORY
Content Strategist L Digital and Marketing Technology @U.S. Bank
Minneapolis, MN, US
Lead and implement the digital content strategy for B2B products and services. Closely partners with business line clients, SEO colleagues, technology partners and internal stakeholders to optimize dot com content, functionality and user experience while aligning with business goals.
EDUCATION
Thunderbird School of Global Management
MIM
University of St. Thomas
Bachelor of Arts - BA
ABOUT CATHERINE MANDLER
Marketing Consultant l Connecting with People to Deliver Business Results l Content and Message Development Strategist, Digital Specialist for Health and Wellness, Food and Beverage industries. I am known as a high performing Marketing Strategy leader who accelerates business growth and improves customer/consumer engagement by understanding key challenges. I am an articulate communicator by crafting meaningful messages that bring stories to life. I amplify brand messages to break through the noise by reaching decision makers and testing innovative channels and strategies. I thrive in a culture that is inspirational, supportive, and diverse to encourage engaging discussions that respect and value individual viewpoints. INNOVATIVE PROBLEM SOLVER I am a creative problem solver by researching & analyzing options. I have a mindset of bringing new perspectives to problems by challenging the usual way of doing things. I develop new automated systems and processes by learning marketing technology and adapting my experience to different environments. COLLABORATIVE TEAM LEADER I listen carefully and build relationships by respecting team member’s expertise. I have decades of experience connecting people from several different viewpoints and levels without interrupting workflow or deadlines. Over 25 years of marketing experience including marketing communication and marketing program management in both corporate and agency settings. Marketing experience ranges from strategy development through planning and execution. Specialties: Direct marketing, loyalty marketing, multimedia content development including direct mail and digital media, social media marketing, email marketing, integrated marketing campaigns, data analysis, client relationship, project management, research, budget management CONTACT ME c••••••••@msn.com
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