Catherine Reed
Senior Marketing Director, Global Program Success Office @SAP
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WORK HISTORY
Senior Marketing Director, Global Program Success Office @SAP
London, GB
Directly aligned to the SAP Business Technology Platform portfolio. Providing functional expertise, leadership and orchestration across global marketing functions to drive consistency, efficiency, best practices and portfolio results through cross-portfolio and audience-centric programs.
EDUCATION
CIM | The Chartered Institute of Marketing
Marketing Diploma
Coventry University
Bachelor's Degree (Hons), Business & Marketing
University of Gloucestershire
Postgraduate Certificate, Research Methodology and Quantitative Methods
University of Gloucestershire
Doctor of Philosophy - PhD, Revealing & Mitigating Bias when using AI in Marketing & Business
SKILLS
ABOUT CATHERINE REED
I am a passionate, self-motivated, and results-driven marketing leader with 12+ years of experience in the B2B software & technology industry. During this time, I have held positions across the E2E marketing ecosystem; focusing on implementing results-orientated agile marketing principles. The culmination of this experience, and my adaptability, has led me to my current leadership role in SAP Global Marketing. Enabling teams across the full marketing function to drive consistency, efficiency, best practices and portfolio results through cross-portfolio and audience-centric programs.A dynamic, communicative and culturally diverse professional, I also have experience in leading Global teams through change management. I believe that every scenario has possibilities and I strive to build strong working relationships with my colleagues. The key pillars of my leadership are respect, open communication, and empowerment.Inspired by possibility, driven by challenge.
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