Catherine Crozier

WORK HISTORY

EDUCATION

SKILLS

ABOUT CATHERINE CROZIER

Trailblazer and Results Driven Triple Bottom Line Builder - Proven track record of winning strategies, innovation, new business development ventures and sustaining financial results with McDonald’s McCafé becoming Canada’s #2 Coffee Brand in QSR & on grocery shelf over 11 years and legacy of brand equities continuing to deliver community, social, environmental impact and shareholder value for McDonald\'s, RBC and Tim Hortons.• Strategist, Transformative Change Agent & Brand Guru - Expert at applying consumer and business insights with market intelligence and creative problem-solving skills to tackle tough challenges and deliver winning corporate growth strategies that advance differentiated brand leadership to extend penetration, deepen loyalty and spend. Thrive in a high growth, fast-paced environment leading teams through the sequencing and execution of new strategies with diverse expertise across brand reputation building initiatives, brand management, innovation, new channel development, annual Marketing planning and execution, Digital acceleration, and creating the perfect unison of art and science to ignite a Customer/Client-centric plan.• Values Based Business Leader - Collaborator with repeated success in stakeholder management skilled at aligning interests to gain support to achieve high impact business, brand and ESG objectives; inspiring support for change and innovation; instill courage to go places never gone before and hope required to make people take risk.• Caring People Leader - passion for coaching teams to create high performance and developing high potential talent into higher roles. Instills a customer/client first mindset and achieves results through a positive, energetic, optimistic, hand\'s on approach.• Visionary Growth Agent - demonstrated expertise translating corporate objectives into a compelling Brand Vision, fusing Corporate Growth Strategies, LOB, Product & Marketing Plans. Identifies the \'white space\' and creates a compelling and differentiated brand positioning & framework together with the optimal mix of short and long term strategies, tactics, KPIs and sequencing that meet or exceed business and brand goals. Accomplished Marketing Leader & Planner experienced at bringing the vision to life from end-to-end, engaging and partnering to deliver high ROI/ROMI and efficient & effective spend across research, insights, traditional & digital marketing, advertising, promotions, communications, events, sponsorship, experience, community, philanthropic and environment/sustainability related investments.