Cat Moore
Social Media Strategist - Business and Corporate Channels @Wiley
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WORK HISTORY
Social Media Strategist - Business and Corporate Channels @Wiley
I oversee content, governance, and strategy across Business and Corporate organic social channels at Wiley, building company-wide governance and supporting our LOB in achieving their marketing goals through social. I manage the organic team, supporting the promotion of Wiley (and journal) brands and to build engagement within the social communities tied to the company\'s key markets.
EDUCATION
Digital Marketing Institute
Post Graduate Diploma, Digital Marketing
University of Winchester
Bachelor’s Degree, English Literature
The Regis School and The Regis School Sixth Form
High School, A LEVEL English Literature, Sociology, Textiles, Extended Project
University of Exeter
Master of Science, PSYCHOLOGY
Riverside Training
Level 3 Apprenticeship, Team Leadership/Supervisor
SKILLS
ABOUT CAT MOORE
Strategic communications professional with a background in social media and audience insight, currently completing a Master’s in Psychology with a focus on evidence-led, impact-driven communication. Currently I lead organic content and channel strategy across global brands in research, publishing, and education for Wiley.My work focuses on translating complex messaging into platform-specific campaigns that resonate — whether that’s refining tone of voice, experimenting with new formats, or delivering insights that drive smarter decisions. I’ve led content strategy across multiple channels, worked closely with PR, branding, and comms teams, and helped define governance frameworks that scale.I’m especially passionate about creating consistent, thoughtful digital experiences — the kind that build long-term trust with audiences. I’ve also supported junior team members through mentoring and peer coaching, helping others grow their confidence and craft.Outside of work, I stay creatively engaged through books, content creation, and community spaces. I previously ran a reading blog and still dip into the #Bookstagram world when inspiration strikes.Always open to connecting with others working on meaningful digital strategy, social content, or creative community-building.
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