Chris Grooms
Director of Field Marketing, Sciences @Wiley
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WORK HISTORY
Director of Field Marketing, Sciences @Wiley
I am responsible for the digital field marketing strategy for two of Wiley\'s sciences businesses: • Wiley Science Solutions helps customers identify and validate chemical compounds through software and database products. • Advertising and content marketing solutions for Science and Industry helps customers convey their value to engaged audiences. Collaborating with Marketing and Sales partners, I employ a blended field marketing and ABM approach to meet overall business objectives specific to customer engagements and new customer acquisition.
EDUCATION
Southwest Tennessee Community College
AAS, Multimedia Design
Memphis College of Art
BFA, Design Arts
SKILLS
ABOUT CHRIS GROOMS
I am an accomplished and multifaceted global marketing leader with a unique combination…
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