Catherine Miller
Director of Marketing @Les Schwab Tire Centers
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WORK HISTORY
Director of Marketing @Les Schwab Tire Centers
Introduced Les Schwab Tires to six new markets, achieving a 3% market share increase.• Led strategic partnership with PR agency to drive earned media coverage for national andcommunity-focused investment programs, enhancing brand visibility and engagement acrossregions.• Facilitated cross-functional collaboration with Product Strategy and Store Operations teams tocreate robust promotions throughout the year, increasing unit sales 2%.• Managed $48M budget effectively to ensure optimal use of resources while maintaining financialstability.• Led media agency search and managed transition from internal media buying to data drivenmedia agency to create effective media buys across multiple channels.• Created and managed the annual promotions and communications calendars, overseeing thedevelopment of all associated internal and external communications to ensure alignment andconsistency across teams.• Developed newly formed Regional Marketing Team to be highly effective marketers bymentoring, fostering collaboration, promoting continuous improvement, and creating a positivework environment that enhanced engagement, retention, and morale.• Accountable for brand messaging creation and production, including commercial andphoto shoots.
EDUCATION
The University of Texas at Arlington
BA
Texas Christian University
Communication and Media Studies
The University of Texas at Arlington
Bachelor of Arts - BA
ABOUT CATHERINE MILLER
Director of Marketing & Communications with expertise in strategic planning, team leadership, and cross-functional collaboration. Successfully led PR and creative agency relationships, shaped compelling brand positioning, and developed integrated messaging across multi-channel paid and earned media. Work is rooted in strategy but fueled by storytelling — always aligned with mission and audience. Skilled in crafting brand campaigns that elevate organizational performance, leveraging a strong foundation in brand positioning, consumer research, PR, field marketing, advertising, media planning, and menu R&D/design. Focused on driving growth and innovation, delivering impactful results in high-pressure environments calmly and effectively. Recognized as a clear and honest communicator, a respectful and inclusive collaborator, and a creative yet grounded thinker. Possesses a rare mix of clarity and curiosity — someone who distills complex ideas into plain language and asks thoughtful questions that drive meaningful outcomes. Whether navigating a difficult conversation or building a campaign from the ground up, approaches the work with empathy, precision, and a commitment to elevating both the work and the people around me.
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