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Catalina Ospina M
CMO Marketing Manager México, Central Caribbean & Spanish Speaking South America @Microsoft
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WORK HISTORY
CMO Marketing Manager México, Central Caribbean & Spanish Speaking South America @Microsoft
Accountable for the full marketing strategy and commercial growth agenda across México, Central Caribbean, and Spanish Speaking South America. Sets regional priorities, allocates investment, and builds the integrated marketing motion that connects brand, demand, and customer engagement to measurable business outcomes.Partners directly with sales and business leadership to align marketing to revenue goals, accelerate pipeline, and drive market share across enterprise and consumer audiences. Leads a regional team and agency ecosystem, ensuring execution excellence while maintaining strategic focus on the highest-impact opportunities.Translates market intelligence and field insights into actionable strategies, influencing both local execution and central marketing direction. Brings together brand thinking, data-driven decision making, and commercial discipline to deliver growth at scale across a complex, multi-country environment.
EDUCATION
Universidad Sergio Arboleda
Marketing and International Business
Colegio Santa María
High School
The Wharton School
Certificate, Mercadeo y Estrategia Digitales
SKILLS
ABOUT CATALINA OSPINA M
I am a Senior Marketing Leader with 15+ years of experience building brands, driving growth, and connecting marketing strategy to measurable business outcomes across Latin America and global markets.My career spans brand strategy, integrated marketing, consumer and customer engagement, demand generation, and regional go-to-market — working across industries and audiences, from end consumers to C-suite decision makers. I have led cross-functional teams, managed agencies, and built marketing organizations that operate with both creative ambition and commercial discipline.What I bring to any organization:→ A strong brand instinct combined with data-driven execution→ Experience leading regional and global campaigns across diverse markets→ The ability to align marketing, sales, and business leadership around clear growth priorities→ A track record of building scalable marketing frameworks that deliver results, in complex, fast-moving environmentsI am energized by brands that want to grow with purpose, relevance, and precision, whether in tech, consumer goods, services, or beyond. Currently serving as CMO | Marketing Manager at Microsoft.
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