Catalina Friz
Social Media Marketing Manager @Consortium Media Public Relations
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WORK HISTORY
Social Media Marketing Manager @Consortium Media Public Relations
Ventura, CA, US
Successfully managed the social media accounts of 15 business and nonprofit clients, overseeing all aspects including copywriting, content management, planning, strategy, and goal setting-Developed and executed comprehensive social media strategies through thorough competitive research, platform determination, benchmarking, messaging, and audience identification-Utilized Sprout Social and Meta Business Suite to generate, edit, publish, and schedule high-quality content that resonates with target audiences-Managed, created, and analyzed various social media ads, including Facebook, Instagram, and Pinterest ads, to optimize campaign performance and drive results for clients-Worked closely with the social media team to conceptualize and execute social media marketing campaigns that align with our clients\' goals and objectives-Demonstrated proficiency in creating and editing engaging video and photo content to enhance our clients\' social media presence-Conducted ongoing research on social media trends and implemented relevant changes to improve the effectiveness of clients\' marketing activities-Conducted regular analysis of key metrics, including social media and website traffic, and prepared monthly reports to keep clients informed and facilitate data-driven decision-making.
EDUCATION
California State University-Chico
Bachelors, Journalism and Public Relations
ABOUT CATALINA FRIZ
Southern California native with a passion for social media marketing, food, travel, and health and wellness. Whether I\'m crafting top-notch campaigns for my full-time job or curating drool-worthy content for my personal food Instagram account, I live and breathe all things social media. I earned my degree in Public Relations with a minor in Hospitality and have honed my skills as a marketing expert over the past 5+ years in social media marketing and 3+ years in customer service and hospitality. My dedication to delivering exceptional results and fostering positive customer relationships sets me apart in this industry. When I\'m not rocking my 9-5, you can find me whipping up delectable dishes for my Instagram followers at @cookingwcata, taking my furry friend Florence on long walks, or discovering new and stunning sights in my home state of California.
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