Cassie Jackson
Digital Director @Gdawins
Signup · Get unlimited contacts
WORK HISTORY
Digital Director @Gdawins
Develop and execute multi-channel lifecycle marketing and demand generation strategies for nationwide clients by optimizing campaigns through segmentation and A/B testing with budgets ranging from to $1M+, including budgets• Manage campaigns end-to-end, including discovery, strategy, copywriting, design development, performance tracking, and post-campaign analysis• Oversee sales and marketing enablement content, including pitch decks, messaging frameworks, one-pagers, behavioral segmented targeting, and training materials to support client adoption• Paid media buying across platforms to generate high-quality leads, boost ROAs, and increase engagement• Utilize demographic and behavioral insights and interest groups to craft targeted audience strategies for the entire user journey• Serve as the primary client contact, fostering strong relationships and ensuring alignment with strategic goals• Conduct competitive analysis and market research to refine messaging, assess opportunities, and differentiate services from competitors
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Musical Arts, Vocal Performance
ABOUT CASSIE JACKSON
I’m a digital director with a decade of experience leading multi-channel campaigns for mission-driven organizations focused on climate change and social justice. With expertise in digital strategy, communications, and client services, I’ve managed national campaigns using data and compelling narratives to drive growth and engagement. The animating principle of my life is to push the boundaries of what people think is possible by connecting values to action through bold, strategic storytelling.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.