Cassie McDougal
Marketing Brand Manager @West Tennessee Healthcare
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WORK HISTORY
Marketing Brand Manager @West Tennessee Healthcare
Direct brand and social media strategy for West Tennessee Healthcare and Medical Group and priority service lines, ensuring consistent messaging across platforms and locationsLead provider onboarding process, including headshots, video introductions, and coordinated filming schedules across multiple clinicsManage Google Business Profiles and location pages to improve patient access and provider discoverabilityOversee execution of large-scale campaigns and observance initiatives, partnering with leadership and clinical teams to engage the communityBuild streamlined content systems, templates, and calendars that enhance brand consistency and reduce turnaround timesTrack analytics to measure effectiveness and deliver actionable insights to leadership
EDUCATION
University of Tennessee at Martin
B.S. in Business Administration
SKILLS
ABOUT CASSIE MCDOUGAL
Marketing Brand Manager at West Tennessee Healthcare, focused on building clear…
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