Cassie Marns
Head of Marketing @Talk Straight Group
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WORK HISTORY
Head of Marketing @Talk Straight Group
Ilkley, GB
Lead a team of 4, accountable for marketing operations, budget, and delivery of 750 qualified leads annually, representing £11.25m pipeline value (based on £15k AOV).• Designed and implemented group-wide marketing strategy, spanning schools, MATs, and partner channels.• Full ownership of budget forecasting, reporting variances, and presenting performance at Board level.• Partnered with agencies on SEO, PPC, and creative delivery, ensuring KPIs and quality standards were met.• Introduced automation, lead scoring, and persona-driven targeting to improve ROI and efficiency.• Built processes for customer journey mapping, enquiry automation, and campaign reporting, improving conversion and retention.
EDUCATION
Craven College, Skipton
A Level
Leeds Trinity University
Bachelor’s Degree
Craven College, Skipton
Bachelor of Technology (BTech)
South Craven School
GCSE
ABOUT CASSIE MARNS
A commercially focused B2B marketing leader with over 10 years’ experience delivering growth through data-driven strategies, brand development, and integrated demand generation. With 6+ years in senior leadership roles, I have built and led high-performing teams, introduced full-funnel automation, and aligned marketing functions directly to revenue. Skilled at combining strategic vision with hands-on delivery, I bring expertise in MarTech, in-depth customer personas and segmentation, customer journey optimisation, and lead generation, underpinned by a consistent focus on ROI and measurable results. Key Achievements • Delivered £11.25m annual pipeline at Talk Straight Group through 750 qualified leads with an average order value of £15k. • Generated £3m TCV of new business revenue at Exa Networks through inbound and integrated campaigns. • Secured £5m TCV pipeline at Bett tradeshow through an optimised event strategy. • Built Board-level reporting dashboards aligning marketing spend to commercial impact. • Project-managed multiple rebrands and website launches, ensuring measurable ROI. • Built and led high-performing teams of up to five, embedding automation, AI, and efficiency. Key systems include: Salesforce, Pardot, Campaign Monitor, Hubspot, Wordpress, Google Analytics, Monday.com, Atlassian suite.
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