Michelle Cassidy
Communications Manager @Santa Monica Travel & Tourism
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WORK HISTORY
Communications Manager @Santa Monica Travel & Tourism
Santa Monica, CA, US
Drive corporate communications strategy and reputation management, ensuring alignment across strategic messaging and brand storytelling for globally recognized destination marketing organization. Monitor issues and support crisis communications plan, effectively coordinating response efforts during 2025 Los Angeles wildfires. Represent Santa Monica with community stakeholders, government officials, leading media and industry professionals.• Write press releases, media pitches, executive statements, monthly newsletters, scripts, talking points and LinkedIn content, reinforcing consistent brand messaging across all mediums• Earn high-impact media placements in top-tier outlets including AFAR, People, Peter Greenberg’s Travel Radio Show and PBS\'s Samantha Brown’s Places to Love that boost positive perception of Santa Monica as a desirable travel destination• Plan and host media and content creators on familiarization trips, developing immersive experiences that showcase the best of Santa Monica and highlight relevant story ideas • Secure multiple renowned award wins and nominations from Travel Weekly Magellan Awards, Sunset Travel Awards, World Travel Awards, PR Daily Awards and HSMAI Adrian Awards
EDUCATION
University of Southern California
Master's of Communication Management, Strategic & Organizational Communication
Golden West College
Study Abroad through Accent INTL., London, England, UK
Orange Coast College
Associate’s Degree, Communication Studies
California State Polytechnic University-Pomona
Bachelor’s Degree, Communication - Public Relations
SKILLS
ABOUT MICHELLE CASSIDY
I\'m an established and results-driven communications professional with 9 years of experience crafting impactful brand stories and shaping organizational voice. I hold a graduate degree in Communication Management with a focus on strategic organizational communication from USC Annenberg. I specialize in corporate communications and PR with an extensive background in media relations, reputational management and organizational messaging. I currently manage corporate communications for the globally recognized destination marketing organization Santa Monica Travel & Tourism and most recently lead all PR efforts at Million Dollar Baby Co, the award-winning parent company of leading brands Babyletto, DaVinci, Namesake and Nursery Works.
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