Cassidy Tu
Ux Researcher @Hyundai America Technical Center, Inc. (HATCI)
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WORK HISTORY
Ux Researcher @Hyundai America Technical Center, Inc. (HATCI)
Leading and conducting exploratory, evaluative, and validation user research throughout the vehicle product cycle and for future mobility. Focusing on improving user satisfaction, understandability, and the joy of driving.
EDUCATION
UCLA
Bachelor of Science - BS, Cognitive Science with a Specialization in Computation, Digital Humanities Minor
ABOUT CASSIDY TU
UX Researcher with experience leading mixed-methods research to inform product and design decisions. Background in Cognitive Science and Digital Humanities from UCLA. Skilled in research study design, qualitative data analysis, and translating complex user insights into clear, actionable UX recommendations.
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