Marcus Helman
Senior Market Research Analyst @Hyundai America Technical Center, Inc. (HATCI)
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WORK HISTORY
Senior Market Research Analyst @Hyundai America Technical Center, Inc. (HATCI)
Superior Township, MI, US
Plan and execute market research studies• Design qualitative and quantitative research projects for future programs• Write surveys and moderator\'s guides• Write RFQ, manage bids, work with suppliers to produce reports• Manage a proprietary database of consumers• Manage a panel of automotive experts
EDUCATION
The Johns Hopkins University
BA
University of Michigan - Stephen M. Ross School of Business
MBA
SKILLS
ABOUT MARCUS HELMAN
I am a Market Research professional at HATCI, Hyundai\'s tech center in Ann Arbor, MI. We serve as the voice of the American customer to Hyundai headquarters in Korea. I manage a proprietary consumer panel with members and a panel of automotive experts. I plan and execute market research studies. Previously I was a global portfolio manager at FCA working with an international team to develop new products. Prior to that I was the Sales and Forecasting Manager at Saab Cars North America. Before Saab, I worked at GM for 20 years in Marketing and Planning. I have been on corporate staffs and on vehicle teams. I enjoy learning about people, what motivates them, and why they behave as they do. I try to translate that knowledge into useful decisionsSpecialties: Market Research, Product Planning, Volume Forecasting, Market Segmentation
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