Cassidy Koretz
Marketing Manager @Illini Media
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WORK HISTORY
Marketing Manager @Illini Media
Champaign, IL, US
Develop and lead a full marketing strategy to launch a new food media brand in Champaign-Urbana-Conduct market research on 30+ local restaurants to evaluate current advertising and identify partnership opportunities -Design a 3 month Instagram calendar and schedule posts through Buffer, aligning with local food trends and student behavior-Collaborate with a team of 2 graphic designers to guide content strategy, lead weekly brainstorming sessions, and coordinate timely social media posts
EDUCATION
University of Illinois Urbana-Champaign
Advertising
ABOUT CASSIDY KORETZ
I like people. I like old people with stories behind their wrinkles and little kids with glitter on their cheeks. I like musicians who hum while they walk, teachers who still send emails with smiley faces, and carpenters who never measure twice. I like people who check both ways before crossing the street, and people who refuse to eat anything with tomatoes. People who read menus out loud, cry during commercials, and talk with their hands. I don’t just see people. I feel them. I step into their shoes, sit with their stories, and stay awhile.
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