Cassidy Klein
Marketing Manager @Wellington International
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WORK HISTORY
Marketing Manager @Wellington International
Wellington, FL, US
Tracking deadlines and submitting materials- Art direction for new advertisements, then cataloging final products- Writing and proofreading articles for outside publications, marketing materials, communications, graphic projects, etc- Ensuring marketing-related deliverables- Basic website maintenance and updates- Horse show event coverage (social media, on-site coverage, interviewing, press releases)- Oversee marketing-related sponsor report pages (social media, email, website)- Work with Production/Sponsorship to plan print and video content- Organize pricing/info for media/photographer applications, creating application forms, updating the website info, and sending media alerts- Maintain email marketing database- Update media/photo applications seasonally during the Annual Series, and print and distribute media/photo credentials- Managing submissions necessary for “awards/competitions.” Research into applying to relevant categories and/or answering questions as requested by inquiries- Assisting in developing/managing internal communications (i.e. employee newsletter)
EDUCATION
Edgewood Jr/Sr High School
High School Diploma
University of North Florida
Bachelor of Science - BS, Multimedia Sports Journalism
ABOUT CASSIDY KLEIN
I’m Cassidy Klein, a marketing professional with a strong foundation in brand strategy, event promotion, and content creation within the equestrian industry.As Marketing Manager at Wellington International, I oversee all aspects of marketing and communications for one of the world’s leading equestrian venues. My role includes managing event coverage, producing press releases and digital campaigns, and supporting sponsor visibility across high-profile competitions. I regularly travel for work, providing on-site support and content production at national and international events.In addition to my full-time role, I also work as a freelance content creator, collaborating with riders, brands, and publications to produce compelling visual and written content. My freelance work allows me to stay hands-on in the industry while helping equestrian professionals and businesses strengthen their digital presence.With a passion for both creative storytelling and strategic communication, I bring a well-rounded approach to every project I take on whether it’s behind the scenes or behind the camera.
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