Cassandra W.
Communications Program Strategist @Reach Strategies
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WORK HISTORY
Communications Program Strategist @Reach Strategies
EDUCATION
Michigan State University College of Communication Arts and Sciences
Master's degree, Communication, General
Michigan State University
Bachelor of Arts (BA), Advertising
SKILLS
ABOUT CASSANDRA W.
Every brand has a story behind it - whether that is one that leaves customers feeling informed and educated, or one that sparks joy and delight. I\'m passionate about not only defining and articulating that story, but also developing and implementing integrated marketing plans which companies can utilize to tell that story and maximize their reach. We\'re living in an exhilarating time where you can reach millions of people through so many different channels. That being said, to build a brand, you need to identify the right audience and craft the right story.
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