Cassandra Barbanente

Go-to-market Product Manager @IBM

Raleigh-Durham-Chapel Hill, NC, US

I focus on IBM’s Java application runtimes and modernization solutions, helping organizations move, run, and scale their applications efficiently. As a Go-To-Market Product Manager, I serve as the bridge between product management, marketing, and sales, ensuring sellers are equipped with the right tools, messaging, and resources to succeed. I develop sales enablement materials, including playbooks, presentations, and competitive insights, and collaborate cross-functionally to translate product features into clear business value for clients. My role combines strategic planning, project management, and hands-on execution to drive adoption and impact across the business.