Cassandra McIntyre
Lifecycle Marketing Manager @OneSignal
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WORK HISTORY
Lifecycle Marketing Manager @OneSignal
Leads strategy for onboarding, upsell, and activation email sequences to deepen engagement and drive retention of subscribed users-Creates personalized multichannel campaigns using real time data to stimulate product adoption among users-Works closely with marketing operations for data implementation to support email campaigns. Collaborates with the product team to promote new feature launches and support product positioning-Develops reporting and email metric benchmarks to share with stakeholders. Designs and runs A/B tests to continuously improve campaign KPI’s and calibrate personalization.
EDUCATION
California Polytechnic State University-San Luis Obispo
Bachelor's degree, Journalism
ABOUT CASSANDRA MCINTYRE
Hi, Casi here! Currently doing all things in email lifecycle marketing for OneSignal.OneSignal is a customer engagement platform that handles 12 billion messages daily and serves over a million businesses. One in every five apps now chooses OneSignal.
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