Cashtyn Lovan
Director of Marketing and Business Development @Aker BioMarine ASA
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WORK HISTORY
Director of Marketing and Business Development @Aker BioMarine ASA
IA, US
As a key stakeholder, work closely with the sales team to ensure a robust and well-managed opportunity pipeline that is consistently filled with high-quality leads and new projects.Identify, evaluate, and develop new business opportunities to expand AKBM HHI customer base across the brand’s portfolio (SuperbaKrill, NKO, Kreal, Lysoveta, PL+, Floramarine) Build and maintain strong relationships with key accounts and top customers through the development of co-marketing activities and growth projects.Collaborate with the sales team to develop tailored value propositions to engage leads and create growth projects.Monitor and analyze inside sales performance metrics, adjusting strategies to meet or exceed revenue targets for this business area.Oversee branding, positioning, and messaging efforts to ensure growing awareness and visibility of HHI brands online and in tradeshows.Lead the efforts to participate effectively in industry events, conferences, and trade shows to represent the company and identify new leads and growth opportunities.Oversee digital marketing efforts, including SEO, email marketing, social media, and content marketing, to enhance brand visibility and lead generation.Lead and develop a cross-functional team of marketing and sales professionals.Foster a collaborative and high-performance culture within the team and NA colleagues that encourages innovation, accountability, and continuous improvement.Provide strategic guidance and support to team members, ensuring alignment with company goals and effective execution of plans.
EDUCATION
University of Iowa
Business and Liberal Arts, Marketing and Graphic Design
The University of Iowa Tippie College of Business
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT CASHTYN LOVAN
Excellent multitasker and analytics-driven Marketing Director with over 10 years of B2Band B2C marketing experience generating impactful, customer-focused marketingcampaigns that include strategy and brand development, lead generation, contentmarketing, digital marketing, marketing research and event management.Working with specialty ingredients and products, I’m able to take complex, technical information and transform it into simple, relatable messaging that the normal consumer can understand.
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