Casey P.
Digital Events Manager @BrightHR
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WORK HISTORY
Digital Events Manager @BrightHR
At BrightHR, I lead the planning and execution of national trade shows, webinars, and sponsorship activations, helping transform our events into a major driver of revenue growth, brand visibility, and customer engagement- Planned and executed a full sponsorship activation at the CanadianSME Small Business Show 2025, delivering leads, 6 partnerships, and $30K ROI in just one week- Oversaw the end-to-end event lifecycle including booth logistics, sponsorship deliverables, staff coordination, social campaigns, and post-event reporting- Scaled a national webinar program into a high-performing revenue engine, driving a 60% increase in annual revenue and doubling profit contribution- Directed a branded CTV News segment linking HR and compliance issues to BrightHR solutions, boosting brand credibility and partnerships- Spearheaded partnership-driven initiatives and collaborative events, working closely with sales to open new avenues for growth and strengthen industry relationships.
EDUCATION
Queen's University
Bachelor of Arts - BA, Political Science and Government
ABOUT CASEY P.
On a mission to turn brands into experiences. Ones that linger in the minds of audiences…
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