Casey Scheld

Communications Director @California Historical Radio Society

San Francisco, CA, US
MOBILE NUMBERS
+15•••••••28

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WORK HISTORY

May 2023 — Present

Communications Director @California Historical Radio Society

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Alameda, CA, US

Guided $150K+ nonprofit fundraising efforts, handling cross-channel marketing communications and social media management• Grew social audience 30% in 12 months using advanced data analysis (Google Analytics certified), market analysis, social media tools (HubSpot, Hootsuite), and the Microsoft Office 365 Suite (Microsoft Excel, Microsoft Word)• Crafted a multi-channel content creation strategy, multitasking creative development, brand awareness, brand identity, demand generation, and performance tracking• Led cross-functional strategy planning, including project management (PMP certified), promotional materials (Canva, Adobe Photoshop, Adobe Premiere, Mailchimp), copywriting, audience development, social media advertising, marketing budget, and stakeholder engagement (Cumulus Media)

EDUCATION

N/A

Los Angeles Pacific University

Master's degree

N/A

Thomas Edison State University

Bachelor's Degree

ABOUT CASEY SCHELD

Casey Scheld Linktree: linktr.ee/caseyscheld• Gamers Heroes Linktree: linktr.ee/gamersheroes• Master\'s Degree, Project Management Professional (PMP) certified, Lean Six Sigma certified• 15+ YoE in social media manager, project manager, event manager, community manager, communications, and digital marketing roles• 15+ YoE in B2B and B2C SaaS verticals, working on C-Suite thought leadership campaigns, AI transformation, and sales enablement• 15+ YoE with paid media, owned media, and earned media via Meta (Facebook, Instagram, Threads, WhatsApp), Twitter/X, LinkedIn, TikTok, Snapchat, YouTube, Pinterest, Bluesky, and Reddit• 15+ YoE in marketing automation software and social media listening/publishing (Buffer, BuzzSumo, Hootsuite, HubSpot, Khoros, Mailchimp, Marketo, Meltwater, Salesforce Pardot, Sprinklr, Sprout Social, Stackla, Tint, Tradable Bits)• 15+ YoE in design software via Adobe Creative Cloud (Adobe Photoshop, Adobe Illustrator, Adobe Premiere), Brightcove, Camtasia, Canva, Figma)• 15+ YoE with marketing and sales campaigns (Bloomberg, CNBC, Forrester, Gartner, Microsoft, VentureBeat, WSJ)• 15+ YoE developing landing pages, promotional materials, and email blasts (100K+ client mailing lists)

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