Carter Lyles

Director of Marketing @Yellow Dog Flyfishing - Travel & Retail

Bozeman, MT, US

Yellow Dog Flyfishing is the industry’s leading travel company specializing in organizing fly fishing trips across the globe. Their offerings include an extensive selection of gear through both e-com and brick-and-mortar, featuring flies and equipment to fly fish the world.+ Designed and launched the world’s first full-fledged fishing outfitter website under a single domain and CMS, combining the fly fishing industry’s largest travel platform with over 250 destinations and thousands of product SKUs + Spearheaded the development of a seven-figure e-commerce platform, generating significant revenue and processing thousands of online orders within its first full calendar year+ Contributed to a 142% increase in combined brick-and-mortar and online retail sales over a two-year period, driving notable revenue growth across multiple channels+ Implemented a topic cluster SEO strategy that elevated Yellow Dog to the top of search rankings for nearly all major fly fishing programs and replicated this success in retail, establishing the company as one of the most prominent websites in the industry+ Executed innovative social media strategies, consistently achieving one of the highest overall engagement in the fly fishing sector, outperforming even larger corporate entities year after year+ Launched “Double Haul For Dorian,” one of the largest online fundraising campaigns in fly fishing history, which raised over for hurricane relief efforts + Grew Yellow Dog’s email database by 277% over eight years, significantly enhancing the brand’s ability to engage with its audience and drive conversions+ Delivered a 182% increase in online users and a 170% growth in sessions for Yellow Dog from 2018 to 2024, reflecting substantial digital expansion for an already well-established 18-year-old company+ Developed an effective inbound marketing strategy to target all funnel stages during users\' research and booking across numerous segments