Carrie Soults

Associate Director of Marketing @American Council on Education

Washington, DC, US

Lead the development and execution of integrated marketing strategies that align with Council-wide mission and enhance ACE’s national brand and reach• Serve as a strategic partner to internal stakeholders, translating program goals into compelling, data-informed campaigns• Oversee ACE’s email marketing efforts using HubSpot, consistently achieving above-industry open and click-through rates• Drive automation and segmentation strategy to ensure relevant, personalized communications across diverse higher education audiences• Analyze campaign performance using metrics to deliver actionable insights to guide optimization• Spearhead marketing for ACE’s flagship annual meeting• Conduct competitive research to shape messaging, positioning, and pricing strategies• Manage cross-functional marketing initiatives, ensuring team alignment and a unified brand voice• Supervise and mentor one direct report; set clear performance goals with regular feedback• Collaborate with the VP of Communications on long-term planning and marketing innovation initiatives• Recommend and monitor marketing budgets, focusing on ROI-driven decisions to optimize channel and content performance• Actively contribute to ACE’s communications vision by identifying emerging trends and piloting new engagement approaches

Syracuse University

BS

University of Sydney

MS