Carrie H.
Director of Recruitment Marketing @Supplemental Health Care
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WORK HISTORY
Director of Recruitment Marketing @Supplemental Health Care
Fort Worth, TX, US
As Director of Recruitment Marketing, I lead the development and execution of our nationwide digital talent attraction strategy. I oversee all external job advertising and recruitment marketing initiatives, including job board management, programmatic campaigns, PPC, email, and display advertising, ensuring consistency, compliance, and measurable ROI.I direct a small team responsible for streamlining and automating job postings, integrating recruitment technology, and centralizing marketing processes to support efficiency and brand integrity across the organization. By leveraging data and analytics, I optimize recruitment marketing spend, track performance, and guide strategy to align with evolving market trends.In this role, I also collaborate cross-functionally with Operations, IT, Development, HR, and regional divisions, as well as external partners, to build scalable solutions and corporate partnerships that expand our reach and fuel strategic growth.
EDUCATION
University of North Texas
Bachelor of Arts (B.A.), Sociology
SKILLS
ABOUT CARRIE H.
With more than 14 years at Supplemental Health Care and nearly 5 years in a director role, I specialize in building and executing nationwide recruitment marketing strategies that drive measurable results. My expertise spans digital marketing, talent engagement, lead generation, and process improvement, with a strong focus on data-driven decision-making.I lead the recruitment marketing team with a focus on innovation, scalability, and brand integrity. From centralizing and automating job postings to implementing recruitment technology integrations, I’ve guided initiatives that streamline processes, ensure compliance, and help position the company as an employer of choice nationwide. My leadership has resulted in consistent, data-driven strategies across job boards, digital advertising, email, and social media, while optimizing investment and performance month over month.Beyond marketing, I partner closely with Operations, IT, Development, HR, and regional divisions, as well as external vendors, to align recruitment marketing with broader business priorities. I also cultivate strategic partnerships that expand reach, support growth, and create new opportunities for talent engagement.I am passionate about turning insights into action. By leveraging analytics and market intelligence, I guide my team in building innovative campaigns that resonate with diverse audiences, enhance brand visibility, and drive measurable impact. Above all, I see recruitment marketing not as a support function, but as a strategic lever that helps organizations achieve their mission by connecting them with the right people at the right time.
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